You are here

Dick's Sporting Goods: Make a Brand. Make an Impact.

Friday, January 10
2:35pm
–3:20pm
Fifth Floor: Westside Ballroom Salon 3
Dick's Sporting Goods: Make a Brand. Make an Impact.

DICK’S Sporting Goods is known for carrying premium brands such as Nike, Adidas, and Under Armour but as retail continues to shift, it’s critical to create competitive advantages.  Over the past few years, DICK’S Sporting Goods has grown their exclusive private label lines to over 10+ brands including CALIA by Carrie Underwood, Alpine Design, Second Skin, and most recently, DSG.  Join us to learn how we built the DSG brand from the ground up and launched to over 700+ stores across the country, all while staying true to our core belief that sports make people better.

Suggested majors: Marketing, Merchandising, Retail Management, Analytics, Digital Retailing

Brianna Rust
Senior Buyer
Dick's Sporting Goods
Sway Uzokwe
Inventory Planner
Dick's Sporting Goods