Saturday, January 11
1:00pm
–1:45pm
Seventh Floor: Empire Complex
Rent the Runway: Transforming The Future of Fashion
What is it like to build a viral brand? Alicianne Rand, VP, Growth Marketing at Rent The Runway will share the story of the popular brand and how they came to play an integral role in the creation of the sharing economy. It isn’t every day that a company has the opportunity to not only solve a problem but also revolutionize consumer behavior. Hear how Rent The Runway is tackling customers’ every wardrobe need with their closet in the cloud.
Suggested majors: Merchandising, Fashion, Digital Retailing, Computer Science, Supply Chain, Analytics, Marketing